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Our Story 

Food With A Purpose

At Hello Earth, our journey began not in a boardroom, but from a deeply personal fight for health. In 2010, our founder Marlon Felkers took over French Confectionery, but his life changed forever when a battle with diabetes escalated into a stage 3 prostate cancer diagnosis.

Realizing that sugar and wheat were fueling his illness, Marlon set out to revolutionize the one thing he couldn't live without: bread. Alongside his son, Gershon, he embarked on a mission to create a true "staple" that heals rather than harms. Today, we don’t just sell bread—we sell a plant-based technology crafted from nuts and seeds that is 100% wheat-free, sugar-free, and preservative-free. Born from the earth and refined by necessity, Hello Earth is our invitation to let food be your medicine and join us on a path to a stronger, healthier life.
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Our Leadership Team

Gershon M. Felkers

Logistics & Sales
Gershon joined HelloEarth three years ago and plays a key role in connecting the brand to how it is merchandised and presented in the market, while also supporting sales efforts. With a strong understanding of product flow and customer expectations, he helps ensure the brand is consistently represented across touchpoints. His ability to bridge operational detail with commercial awareness adds real value to the business.
A quick problem-solver with a strong response time, Gershon approaches tasks with persistence and a solutions-driven mindset. He has a natural ability to engage in conversation, align goals with brand vision, and adapt quickly when learning new projects. Strong-willed and motivated, his interests in botany, music, and social interaction contribute to his dynamic approach and well-rounded contribution to the business.

Marlon Gregory Felkers

Director
Marlon joined the business 20 years ago when it operated as French Confectionery and has been instrumental in its evolution into the HelloEarth brand. As the creative mind behind HelloEarth, he develops all the recipes and leads the vision that defines the brand today.

A hands-on and goal-driven leader, Marlon thrives on new challenges and approaches each opportunity with focus and determination. Naturally outgoing and engaging, he connects easily with people and brings clarity through his ability to analyse situations objectively, strategise effectively, and visualise long-term outcomes. Passionate about the outdoors and fishing, and deeply rooted in family values, Marlon leads with compassion — a quality reflected in the strong relationships he builds with both his team and partners.

Shirley Paris

Administrative Assistant
Shirley brings over 20 years of experience in sales and customer service to her role at HelloEarth and joined the company two years ago. She is a dependable, supportive, and highly engaged team member who quickly became the go-to person within the business.

Compassionate, focused, and practical, Shirley willingly steps in wherever support is needed, ensuring tasks are followed through and executed efficiently. With a strong people-first mindset, she consistently considers the wellbeing of others while maintaining a high level of commitment and reliability. Her extensive customer-facing experience, combined with her administrative strengths, makes her a valuable asset to both the team and the smooth day-to-day operation of the business.

Masnoena Spocter

Head of Administration
Masnoena joined the business 36 years ago and brings a wealth of experience, commitment, and institutional knowledge to HelloEarth. An expert confectionist by training, she spent the early years of her career honing her craft before transitioning into administration, where she has excelled for the past 20 years.

A creative and insightful individual, Masnoena consistently contributes valuable ideas and information that support the business’s growth and efficiency. Firm in her beliefs and guided by strong instincts, she has a natural ability to observe situations clearly and lead with confidence. As Head of Administration, she upholds strong values of teamwork, honesty, trust, and respect, providing structure, stability, and dependable leadership within the business.

The people behind the product

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